Background
Take a look nearby you. The unscrupulous are getting increasingly desperate. They know that you are no longer taken in by their gimmicks and their impassioned arguments to buy anyone it is that they want to sell: whether wares or ideology or both. You find their screaming banners and blinking fonts and flashing colors oh-so-boring. Their stunts and dare-devilry have an ephemeral effect, and after the titters die down, you move on. They have tried to puff up their box with consuming add-ons, such as buy this and get that free, take this and here's the bonus... But you stifle your yawn and click away.
They are now even planning to beam their ads over the face of the moon, but they know it will originate only a minor blip in their sales chart, which will plateau out sooner than you say 'déjà vu'. You have become so jaded with all that 24 by 7 advertising, that you plainly don't care.
